Tom Reed to Retire after 20 Years 

By Giving List Staff   |   July 13, 2022

“Having Served Unity Shoppe since 2002, and with the charity in a strong position, the time is right.”

Tom Reed

Tom Reed, the public face of Unity Shoppe for 20 years, is stepping down at the end of 2022. Speaking at every opportunity about the many programs Unity Shoppe offers to help those in need — an average of 18,000 clients annually, referred by more than 300 social service agencies around Santa Barbara County, — Tom said, “It’s time for someone else to lead this amazing, unique, 105-year-old local charity; and it’s time for me to enjoy some new adventures with my wife and grandchildren.” 

Founded in 1917 as the Council of Christmas Cheer by Pearl Chase, Tom Reed signed on in 2002 to help Barbara Tellefson grow the organization into a sustainable year-round charity, providing not only food, clothing and toys, but also job training, school supplies, disaster relief, and special gifts for seniors. 

“Unity Shoppe is about helping anyone who is truly in need,” Mr. Reed said, “anyone who has fallen on hard times. We pride ourselves in helping people get over a challenging hurdle in their lives and get back on their feet.”

Known to everyone who knows him as simply “Tom,” his legacy includes volunteering his time and real estate expertise in 2002 to assist in the purchase of Unity Shoppe’s former building at 1219 State Street, helping Barbara Tellefson raise $2 million in 30 days with the help of a matching gift from local philanthropist Pierre Claeyssens.  Then hired as Development Director, Tom was appointed by the Board as Executive Director in 2004.

Later he was instrumental in helping to acquire the space at 1209 State Street for today’s Gift & Thrift Shoppe and Senior Resource Center, plus Unity Shoppe’s Job Smart Program and Furniture Annex next door, at 1207 State Street, where donated furniture is sold and professional attire is provided at no cost to qualifying individuals seeking employment.

The free grocery store in the Family Services Facility at 1401 Chapala Street often meets the initial need of those facing financial difficulties.  Clients are also invited into what Unity Shoppe now calls its Old West General Store where clothing, household goods and basic necessities are made availableNew school clothing and supplies are in the same location, but attractively presented in their Little Red School House; and the Toy Shoppe is an absolute favorite for thousands of qualifying families for birthdays and during the holidays. At Check-Out, bar codes on every item are scanned, as they would be at any retail store, but clients’ children never see that no money is changing hands.

Tom served as a pilot in the Air Force during Vietnam before relocating to the west coast. “I understood ‘need’ when I discovered Unity Shoppe,” Tom explained. “Emotional, mental and physical need, having lost two homes myself in Northern California – one to fire and another in an avalanche-induced mudslide that also took the life of a close friend. And I was impressed with the agency’s philosophy – that every family and individual be allowed to “choose” what they received. After all of my own losses, I found myself searching for a new purpose in life, and some spiritual meaning. Discovering Unity Shoppe and seeing the unique manner in which the less fortunate are served with true dignity, not just charity, was the inspiration I was seeking. It gave me new direction. It’s funny how helping others so often results in finding our own needs met. I’ve always been struck by the number of people who have shared similar discoveries.” 

Tom, understandably, especially identifies with Unity Shoppe’s Long-Term Disaster Recovery Program.He co-founded Volunteer Organizations Active in Disaster (VOAD) for Santa Barbara County in 2008, during the Tea and Jesusita Fires.

“And now Unity Shoppe will soon have a new Executive Director with fresh ideas,” Tom said. “But not before I acknowledge here and thank the more than 1,700 volunteers who help annually with food distribution; many of them are high school students who receive credit toward Community Service Hours. And not before I personally thank all of the local businesses who have donated and participated with Unity Shoppe over the years in Team Building projects; the senior women who knit, sew, crochet and assemble personalized Gift Boxes requested by over 100 care-giving agencies; and the men who build hundreds of wooden toys. 

“It is very gratifying to know that Unity’s incredible staff are in a strong position to continue these vital programs. Past challenges have strengthened this organization, and I am proud to depart with the charity in a stable place, hopefully for another 100 years! I hope you’ll join me at my last public event for Unity Shoppe — the Annual Unity Holiday Celebration — to be broadcast on KEYT in mid-December, to support how Santa Barbara takes care of its own.”


Unity Shoppe

Donate now!
(805) 331-6161
Executive Director: Angela Miller-Bevan


Unity Shoppe is dedicated to providing residents impacted by temporary conditions of poverty, natural disaster or health crisis with resources, including groceries, clothing, and other essentials, that reinforce human dignity and encourage self-sufficiency and independence.

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We know you care about where your money goes and how it is used. Connect with this organization’s leadership in order to begin to build this important relationship. Your email will be sent directly to this organization’s director of development and/or Executive Director.

I Never Thought This Would Happen to Me

I was first introduced to Unity Shoppe when my son was volunteering for community service hours. We volunteered and worked side-by-side and saw first-hand the clients shopping with dignity by choosing items that they needed and then we watched as it appeared that they checked out at the register just like they would do in any other store but at Unity Shoppe, no payment changes hands. One of my favorite programs is Unity’s Seniors Helping Seniors Center. This program provides basic need requests from hospitals, senior centers, and other organizations helping seniors who are homebound or disabled. It’s no wonder why I love Unity’s slogan: DIGNITY. RESPECT. CHOICE.
Susan Rodriguez
Board Chair

Taking the Legacy Countywide

Unity Shoppe is counting on the durable success of its annual telethon to continue investing in its programs and services. This includes JobSmart, which supplies low-income people with work clothes, and the Senior Resource Center, in which long-time senior volunteers knit, sew, quilt, paint, woodwork, and assemble clothes and toys to the delight and comfort of Santa Barbara’s vulnerable residents. In 2023, Unity Shoppe also plans to begin serving families in north Santa Barbara County. It’s a move inspired in part by Brad Paisley, who was so taken by Unity Shoppe that he brought the concept to his adopted home in Nashville. “Until now, people from north county have had to travel down to get our services,” says Executive Director Angela Miller-Bevan. “In 2023, we will go to them.”

Key Supporters

Patricia and Paul Bragg Foundation
Mithun Foundation
Susan and Ronald
Rodriguez Giving Fund
Golden Rule Family Foundation
John and Marcia Goldman
Bank of America Foundation
William Corbett Foundation
Maxine R. Waughtell
Donovan and Kathryn Chalfant
Santa Ynez Band of Chumash
Indians Foundation
Brittingham Family Foundation
Milton Hess
Victoria Ward
Ann Jaxson Family Foundation
MUFG Union Bank
Community West Bank
ZIA Group
Santa Barbara Foundation
Dana Newquist
Brad and Kim Paisley
Montecito Bank & Trust
Kenneth Richardson
Consumer Fire Products
Dena Stein