New Beginnings

By Steven Libowitz   |   June 8, 2023
Veteran Client Corey housed with his daughter

When New Beginnings began serving Santa Barbara as a nonprofit half a century ago, providing confidential, therapeutic psychological testing, assessment, and counseling to low-income individuals and families in the greater Santa Barbara area was its core mission.

Experienced masters-and-doctoral-level counselors support clients exploring life transitions, relationship issues, and any number of other concerns – including anxiety, depression, grief and loss, trauma, abuse, compulsive behaviors, substance abuse, job loss, stress, aging, isolation, and anger management. New Beginnings has always worked on a pay-what-you-can basis, offering the most affordable sliding scale fee in the area, based on income and other financial circumstances. 

But in recent years, the organization has recognized the interconnectivity of other issues for its clients and moved to address those areas by establishing new programs. While counseling remains a foundational program for the agency, there are three new programs that now form a four-pillar approach to achieving its mission to provide quality, affordable counseling, shelter, case management, and education; offerings that  strengthen the community and provide clients with the ability to lead healthy and productive lives.

Safe Parking client Brad smiling in his new home

Its Safe Parking Program – which provides safe overnight parking to individuals and families living in their vehicles – is the first of its kind in the nation and has been replicated by dozens of communities, while its Rapid Rehousing component involves case management to transition program participants into permanent housing and employment.

New Beginnings’ Supportive Services for Veteran Families program – with the lofty aim of ending veteran homelessness within Santa Barbara County – helps veterans attain housing stability through short-term case management and financial assistance, and its Life Skills Parenting & Education Program teaches critical hands-on skills, mindfulness strategies, and overall life skills to those who need practical tools to establish and maintain stability in their home environments. 

One result of all that good work, though, has been that the expansion of services rendered its headquarters in downtown Santa Barbara far too small and obsolete. 

“We’ve been needing to hire additional staff – just in a counseling area alone – as the number of associates and psych assistants that we had was increasing to the point where we just literally didn’t have sufficient capacity,” explained Executive Director Kristine Schwarz. “There simply wasn’t enough space for anybody.”

A second office to house the Safe Parking and Rapid Rehousing program specialists came with its own set of issues because of the logistics, she said. 

“It was really difficult for the staff and wasn’t good for any sort of collaboration or coordination, not at all efficient or expedient. It made it very challenging to have resource-sharing across programs, when sometimes minutes can make a difference between getting somebody into housing or not.”

When the homeless services programs continued to expand as a result of additional CARES funding and the investment that the state is making into addressing homelessness, there was thought of adding a third office.

Instead, New Beginnings decided to take a prompt from its own name and find a new home to house all of its programs. 

The organization’s own new beginning began late last month when they moved into their new home at 530 East Montecito Street, Suite 101, and the New Beginnings Collaborative Center gets its official public debut on Friday, June 9, with a grand opening ribbon cutting celebration. 

New Beginnings gets its own new beginning with the grand opening of their Collaborative Center,

Even in the few short weeks since the move, the improvement has been palpable, Schwarz said. 

“It really is meeting our needs including having a dedicated area for clients. Before, our counseling clients would walk down the same hallway where program and administrative staff were working. There wasn’t a sense of safety. Now it’s much more welcoming and inviting, with a reception area to greet our clients and space for clients to be able to come here and look for resources, jobs, apartments, or get online and fill out a benefit application – whatever they need.” 

Schwarz said that by working together in one location in the new location, the staff are now able to provide much more efficient services to New Beginnings’ clients. 

“We can collaborate and cross-offer programs. If someone walks in because they’re a veteran seeking housing, they get exposed to other programs that we have and might ask about counseling,” she explained. “They can literally get an intake on the spot.” 

The 9,000 square foot New Beginnings Collaborative Center has been a huge boost to staff coordination and morale, Schwarz said, which will result in the ability to serve clients better.

“It’s been absolutely wonderful. Staff and counselors who never really got to interact before are talking to each other and understanding the other programs much better,” she said. 

The space can also accommodate many more volunteers than ever before, and Schwarz happily reported that more than a half-dozen applications have already been turned in. 

The New Beginnings Collaborative Center is also emphasizing the second half of its name, making arrangements for community partners to have office hours on site, Schwarz said. For example, she’s invited Apples to Zucchini Cooking to take advantage of the center’s huge kitchen to teach young adults and seniors emerging from homelessness how to cook and take care of themselves nutritionally. There are opportunities for other partners to participate. 

“This allows for our clients to really have a centralized place where they can access a number of different types of services all right here,” she said. 

New Beginnings is still furnishing its new digs, and has a need to stock its pantry and lots of other items. Donations are gratefully accepted any time, including at Friday’s grand opening. 

“But really it’s a fun celebration for everyone to enjoy, appreciate the hard work we all do, and see our new digs,” Schwarz said.  

New Beginnings 
Kristine Schwarz. executive director 


New Beginnings

Donate now!
(805) 963-7777 ext. 144
Executive Director: Kristine Schwarz


We provide mental health counseling to low-income community members and end homelessness for individuals, families, and veterans throughout Santa Barbara County. Through four core programs, we serve approximately 2,000 people each year.

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New Beginnings is a shiny gem among nonprofits in our community. Their cost effective counseling programs have stood the test of time for more than fifty years. The Safe Parking Program for the homeless was the first of its kind and now widely replicated elsewhere. More recently, they are closing in on the elimination of veteran homelessness, a long elusive goal. No matter the program, they are remarkably effective in helping its many low-income and needy clients lead healthy and productive lives.
Glenn Bacheller, Advocate

Your Donations Help Veterans Stay Safe and Housed

New Beginnings is grateful for the grants and community donations to open its new, more efficient collaborative center last summer. But as the agency expands its services and takes on more staff, funding is still needed to support the growth of its work for all of its far ranging and desperately needed programs, including administrative and management staffing, equipment, training – all of which isn’t covered by government grants.

Key Supporters

Jacqueline Kurta,
MFT, Psy.D, President
Dan Engel, Vice President
Mark Cardona, J.D., Secretary
Ziad Elkurjie, Treasurer
Steve Baird, Member
Suzanne Grimmesey, MFT,
Stasia Huiner, M.B.A. Member
Kathryn Keene, Member
Karen Kelly, Member
Diane Pannkuk, M.B.A., Member
Warren B. Ritter II, Member
Scott Sanford, Member