Direct Relief Awarded Seoul Peace Prize for its Humanitarian Medical Work

By Giving List Staff   |   February 19, 2025

Santa Barbara-based Direct Relief has been awarded the 2025 Seoul Peace Prize for its longstanding humanitarian work in delivering medical resources to advance global health and aid communities impacted by disasters and conflicts, the prize committee announced Tuesday. 

The Seoul Peace Prize, established in 1990 to commemorate the 1988 Olympic Games in Seoul, honors individuals and organizations that have made significant contributions to world peace and cooperation. The selection process involves approximately 1,300 nominators from South Korea and around the world, including internationally renowned figures from various fields. 

“By promptly and efficiently delivering medical supplies, Direct Relief has not only protected lives and ensured psychological stability, but has also instilled hope for a new beginning,” the Seoul Peace Prize Cultural Foundation said. “It has demonstrated humanitarianism and made a significant contribution to the advancement of human welfare.” 

The Seoul Peace Prize has been awarded every other year since 1990. As the 17th recipient of the prize, Direct Relief joins a distinguished group of laureates including former Czech President and human rights champion Václav Havel, former UN Secretary-General Kofi Annan, renowned economist Muhammad Yunus and Doctors Without Borders. 

“Direct Relief is deeply honored to receive the Seoul Peace Prize,” said Dr. Byron Scott, CEO of Direct Relief. “This recognition affirms our belief that public health is a requirement for societal health. When communities have access to healthcare, they build resilience against the destabilizing forces of disasters, conflict, and poverty.” 

Direct Relief is a humanitarian aid organization with a mission to improve the health and lives of people affected by poverty or emergencies – without regard to politics, religion, or ability to pay.  

From its beginnings in 1948—when Estonian immigrant William Zimdin started sending food, clothing, and medicine to post-war Europe—Direct Relief has upheld one defining principle: every individual deserves high-quality health care, no matter their circumstance. Over the past seven-plus decades, that commitment has guided the organization to become one of the world’s largest humanitarian nonprofits, delivering over $16 billion in medical aid and $350 million in grants to 136 countries and all 50 U.S. states since year 2000. 

About the Seoul Peace Prize 

The Seoul Peace Prize is awarded biennially to individuals or organizations” that have significantly contributed to world peace and harmony in any field of human endeavors, regardless of nationality, race, religion or ideology.” It was established in 1990 to commemorate the success of the 24th Olympic Games held in Seoul, Korea, an event in which 160 nations from across the world took part, creating harmony and friendship. 

 

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Mission

Direct Relief is a humanitarian aid organization, active in all 50 states and more than 80 countries, with a mission to improve the health and lives of people affected by poverty or emergencies – without regard to politics, religion, or ability to pay.

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Direct Relief’s grant enabled AltaMed to respond quickly during the Eaton Fire, providing evacuees with urgent medical care, behavioral health support, and essential supplies. By strengthening our readiness and supporting mobile services at the Pasadena Convention Center, Direct Relief helped us care for displaced patients, community members, and staff. This partnership not only amplified our immediate response but also reinforced long-term recovery and resilience, ensuring compassion translated into action when it mattered most.
Sharlene Risdon-Jackson
Vice President, AltaMed Foundation

Maximizing Impact

Nearly every cent donated to Direct Relief goes directly to delivering aid. None is used for fundraising, which is fully covered by a generous bequest.

By leveraging in-kind donations of medicines and supplies, the organization amplifies each donor dollar’s impact, delivering more aid than cash alone could achieve. Direct Relief’s 100% fundraising efficiency ratings from Forbes and Charity Navigator testify to its accountability. 

Direct Relief was also the first U.S.-based organization to ever receive the 2025 Seoul Peace Prize – one of the world’s most prestigious honors for humanitarian achievement – for its unwavering commitment to delivering lifesaving medical aid in disasters, conflict zones, and underserved communities.

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