Ensuring Healthy, Productive Lives for the Most Vulnerable

By Giving List Staff   |   November 17, 2025
In May, New Beginnings received a two-year, $150,000 grant to expand their counseling center intake coordination staff and improve access to mental health care.

In the late 1960s, a small group of volunteers in Santa Barbara launched what would become one of the county’s most vital lifelines for vulnerable populations. New Beginnings started as an all-volunteer community counseling center, offering free mental health services to homeless and low-income individuals. Today, under the leadership of Executive Director Kristine Schwarz, the organization has evolved into an extensive support system that touches thousands of lives annually.

A New Beginnings unhoused client beams with joy as he receives the keys to his brand new apartment!

The transformation has been remarkable. “We’ve grown from 3.5 full-time employees in 2012 to 80 across three countywide offices,” Schwarz explains. This growth reflects not just organizational success, but the increasing need for our wraparound services in the community. New Beginnings has developed a multidisciplinary approach that addresses five critical areas: mental health, addiction, aging, physical health, and employment services.

One of New Beginnings’ most successful initiatives is their safe parking program, which celebrated its 20th anniversary in 2024. This groundbreaking program provides secure overnight parking for individuals and families living in vehicles, offering dignity and safety during one of life’s most vulnerable periods. The organization also runs a supportive services program for veteran families, recognizing the unique challenges faced by those who served our country.

Currently, New Beginnings is tackling another ambitious project: the California encampment resolution project. This countywide initiative aims to resolve 21 vehicle encampments while housing 150 people and enrolling 300 in supportive services. It’s a testament to the organization’s commitment to addressing homelessness at scale, not just providing temporary fixes.

The power of New Beginnings’ approach lies in its comprehensive nature. The organization utilizes a multidisciplinary team, such as a registered nurse for physical health care and a geriatric specialist for senior support – so they can address complex, interconnected challenges that vulnerable populations face.

One New Beginnings client, Mary, had been unemployed for nearly 20 years after caring for her late husband. Through employment and benefits support – including résumé help, interview preparation, and personal grooming assistance – Mary secured a new position at Target as a greeter. Within six weeks, she was promoted to cashier. Her first paycheck allowed her to purchase her own pair of shoes for the first time in many years, a simple but profound symbol of renewed independence.

“We’re dedicated to helping vulnerable clients, particularly those who struggle with mental illness and significant barriers to service,” Schwarz emphasizes. The organization’s commitment to their community extends beyond traditional service delivery. They spent $4 million on direct financial assistance, helping clients navigate immediate crises while building long-term stability.

New Beginnings has been providing quality, affordable counseling and housing assistance services for more than 50 years. As the needs of the community continue to evolve, New Beginnings’ programs are there, adapting, as they continue to provide a vital safety net to those most vulnerable. 

 

New Beginnings

Donate now!

www.sbnbcc.org
(805) 963-7777 ext. 144
Executive Director: Kristine Schwarz

Mission

To provide quality, affordable counseling, shelter, case management,
and education that strengthen our community and provide our clients with the ability to lead healthy and productive lives.

Begin to Build a Relationship

We know you care about where your money goes and how it is used. Connect with this organization’s leadership in order to begin to build this important relationship. Your email will be sent directly to this organization’s Director of Development and/or Executive Director.

Charlie and I first encountered New Beginnings more than a decade ago, when a friend involved in the Safe Parking program showed us a video featuring a mother and children who were living temporarily in their car escaping an abusive home. We’ve been involved ever since, and we’re honored that our gifts are helping New Beginnings to expand its services to help more Santa Barbara County residents facing mental, behavioral, family, and financial crises.
Eileen and Charles Read, Donors

Help Close the Gap

New Beginnings urgently needs $500,000 for its flexible support fund, the unrestricted resource that addresses what no government grant will. Here are the ways you can help:

• $2,500 provides emergency housing assistance for a family at risk of losing their home.
• $3,000 covers mental health evaluations and counseling sessions for a client in crisis.
• $7,500 funds a security deposit plus first and last month’s rent, the single largest barrier to keeping a vulnerable neighbor housed.

Every level of giving helps New Beginnings continue closing the gaps in Santa Barbara County’s housing safety net.

Board of Directors

Jacqueline Kurta, PsyD, MFT, President
Dan Engel, Vice President
Ziad Elkurjie, Treasurer
Diane Pannkuk, MBA, Secretary
Janna Alvarez
Jason Dominguez
Stasia Huiner
Julie LeVay
Scott Sanford
Suzanne Grimmesey, MFT
Ronnie Shahbazian