Considering the caliber of classical music concerts they attract every year to the Granada Theatre and Lobero Theatre, you might […more…]
CAMA (Community Arts Music Association of Santa Barbara, Inc.)
(805) 966-4324 x104
Director of Development: Elizabeth Alvarez
To enrich Santa Barbara’s cultural life by bringing live performances by world‑renowned classical artists and orchestras of the highest artistic excellence to our community and by providing creative, focused music education programs for individuals of all ages.
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Over 100 years ago, the founders of Santa Barbara’s Civic Music Committee, which would become CAMA, chose to invest in the cultural life of the community. Through peace, war, pandemic, and great economic change, CAMA has continued to present the world’s finest classical artists and orchestras, including the Los Angeles Philharmonic, our century-long partner. CAMA looks forward to presenting the pinnacle of classical music excellence to the Santa Barbara community for many years to come.
Reaching Out to a New Audience
Like most performing arts organizations nationwide, as a result of the pandemic CAMA has experienced a decline in audience attendance as older patrons often choose not to attend performances for reasons of personal safety. This has presented not only financial challenges but an opportunity – even a necessity – to find new audiences for classical music, and in so doing to build new sources of financial support.
For CAMA, this has involved enhancing its community connections to reach out to a wider and more diverse local population and bring them classical music for the first time. The result has been attendance at recent concerts by people of all ages and backgrounds who may not have had the means to purchase tickets nor indeed felt that they were welcome to attend.
“This is really fun for me because it’s brought in new people, some people who have never been in the theater before, and our older donors and sponsors absolutely love the energy in the theater,” Elizabeth Alvarez says. “It is a treasure to see a concert hall filled with people who reflect our community.”
The Elaine F. Stepanek Foundation
Towbes Fund for the Performing
Arts, a field interest of the
Santa Barbara Foundation
Bitsy & Denny Bacon and
The Becton Family Foundation
Alison & Jan Bowlus
Robert & Christine Emmons
The Stephen & Carla Hahn
Bob & Val Montgomery
Judith L. Hopkinson